TMKT609 Social Media Analytics

Social media is transforming the way people communicate, influence each other, perform commerce, and how information is disseminated and amplified. Social networks emerge with the pervasive use of social media. This unit will introduce the background of social computing including its underlying concepts. This unit will entail learning applications, algorithms and software related to mining of data available in Social Media. This unit aims to introduce the state-of-the art developments in participatory Web techniques, social networks and analysis, network analysis and graph algorithms, information extraction, link analysis, and Web mining, to study emerging problems with social media, and to learn how to apply innovatively a multidisciplinary approaches to problem solving.