Author name: IT Support IMC

TMKT610 Digital Marketing   Campus:  Australian Technology Park, Eveleigh, NSW 2015  Units of Credit:  6  Prerequisite or Corequisite: Prerequisite: TMKT601 Marketing Management   EFTSL*:  0.125  Indicative Contact Hours per Week:  3  Tuition Fee  See Tuition Fee Schedule  Application Date:  See Key Dates  Unit Overview: The internet and digital information technologies have revolutionised the ways in which businesses can gain customer insights

TMKT606 Strategic Marketing Campus: South Eveleigh, NSW 2015 Units of Credit: 6 Prerequisite or Corequisite: TMKT601 Marketing Management EFTSL*: 0.125 Indicative Contact Hours per Week: 3 Tuition Fee See Tuition Fee Schedule Application Date: See Key Dates Unit Overview: This unit deals with key international marketing management concepts and practices from theoretical (building on Marketing Management) and practitioner/commercial

TMKT609 Social Media Analytics  Campus:  Australian Technology Park, Eveleigh, NSW 2015  Units of Credit:  6  Prerequisite or Corequisite: Prerequisite: TTEC605 Data Analytics Tools and Applications  EFTSL*:  0.125  Indicative Contact Hours per Week:  3  Tuition Fee  See Tuition Fee Schedule  Application Date:  See Key Dates  Unit Overview: Social media is transforming the way people communicate, influence each other, perform commerce,

TMKT608 Customer Data Analytics  Campus:  Australian Technology Park, Eveleigh, NSW 2015  Units of Credit:  6  Prerequisite or Corequisite: Prerequisite: TTEC605 Data Analytics Tools and Applications  EFTSL*:  0.125  Indicative Contact Hours per Week:  3  Tuition Fee  See Tuition Fee Schedule  Application Date:  See Key Dates  Unit Overview: This unit will provide you with an introduction to marketing analytics. We will

TMKT605 Reputation & Brand Management Campus: South Eveleigh, NSW 2015 Units of Credit: 6 Prerequisite or Corequisite: TMKT601 Foundations of Marketing EFTSL*: 0.125 Indicative Contact Hours per Week: 3 Tuition Fee See Tuition Fee Schedule Application Date: See Key Dates Unit Overview: Brands are strategic and valuable assets that can provide organizations with long-lasting competitive advantage and therefore

TMKT403 Integrated Marketing Communications  Campus:  Australian Technology Park, Eveleigh, NSW 2015  Units of Credit:  6  Prerequisite or Corequisite:  Prerequisites: TMKT601  EFTSL*:  0.125  Indicative Contact Hours per Week:  3  Tuition Fee  See Tuition Fee Schedule  Application Date:  See Key Dates  Unit Overview: Effective brand management is at the centre of understanding and satisfying customers’ needs and wants. In a world

TMKT603 International Marketing Management  Campus:  Australian Technology Park, Eveleigh, NSW 2015  Units of Credit:  6  Prerequisite or Corequisite: Prerequisite:TMKT601 MBA Prerequisite: Successfully complete 4 units from the first two terms including TMKT601  EFTSL*:  0.125  Indicative Contact Hours per Week:  3  Tuition Fee  See Tuition Fee Schedule  Application Date:  See Key Dates  Unit Overview: This unit deals with key international

TMKT602 Buyer Behaviour Campus: South Eveleigh, NSW 2015 Units of Credit: 6 Prerequisite or Corequisite: TMKT601 Foundations of Marketing EFTSL*: 0.125 Indicative Contact Hours per Week: 3 Tuition Fee See Tuition Fee Schedule Application Date: See Key Dates Unit Overview: This unit introduces students to key postulates of consumer behaviour, the field that draws on various disciplines such