| TMKT611 Marketing with AI | |
| Campus: | Australian Technology Park, Eveleigh, NSW 2015 |
| Units of Credit: | 6 |
| Prerequisite or Corequisite: | Prerequisite: TMKT601 Marketing Management |
| EFTSL*: | 0.125 |
| Indicative Contact Hours per Week: | 3 |
| Tuition Fee | See Tuition Fee Schedule |
| Application Date: | See Key Dates |
| Unit Overview: | |
| A key focus of this unit is the application of AI to real-world datasets, allowing students to analyse authentic marketing data, uncover actionable insights, and formulate innovative strategies. Throughout the course, students will explore how AI is applied in data analysis, customer segmentation, and predictive modelling, learning how AI algorithms identify trends and forecast market shifts. They will engage with practical applications such as machine learning and natural language processing, experiencing firsthand how AI-driven tools automate tasks, personalise content, and enable strategic decision-making. | |
*EFTSL = Equivalent full-time study load
