CRICOS: 103497B

Master of Business Administration (Digital Business Applications)

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PROGRAM OVERVIEW

As a specialisation within the Master of Business Administration program, this course combines essential management studies with a sequence of units in the application and management of digital business applications.

The program of study includes the building blocks of business management with units in finance, economics, marketing, organisational behaviour, strategy, entrepreneurship, leadership and ethics. From this foundation, the MBA exposes students to cutting-edge units exploring digital business applications, blockchain applications, e-commerce, data management, data analytics.

DURATION

2 years full-time or 4 years part-time
International students are required to maintain a full-time study load on campus basis

DELIVERY SITE

On campus (Eveleigh NSW 2015ï¼›Hobart TAS 7000)

ENTRY REQUIREMENTS

  • An Australian bachelor’s degree (or equivalent qualification, including an overseas qualification); or
  • An Australian graduate certificate or graduate diploma in business, or
  • Completion of IMC’s Postgraduate Preparation Program

  • Find out if your overseas qualification is recognised and meets the Entry Requirements.

    ENGLISH LANGUAGE REQUIREMENTS

    Please refer to English Language Requirements

    COURSE STRUCTURE

    The course contains: 16 units

    Note: To qualify for the degree of Master of Business Administration a student must complete 16 units (96 credit points).

    FURTHER COURSE DETAILS

     

    The Master of Business Administration (Digital Business Applications) programme equips graduates with specialised skills for navigating the digital landscape. It prepares them for careers at the intersection of business and technology, where digital innovation is essential. Graduates are well-suited for roles such as digital consultants, e-commerce managers, digital marketing specialists, technology strategists, and data analysts. The programme emphasises areas such as digital transformation, data analytics, e-commerce strategies, digital marketing, and technology management. With a strong foundation in business fundamentals and expertise in digital technologies, graduates are poised to drive organisational success in the digital age.

    Career possibilities include:

    • Financial Analyst
    • Data Specialist
    • Data Analytics Manager
    • Digital Banking Manager
    • Account Executive
    • Chief Digital Officer
    • Chief Executive Officer
    • Chief Operating Officer
    • Executive Project Manager
    • General Manager
    • Project Manager

     

    Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC’s RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

     

    Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.

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