TMKT603 International Marketing Management

Prerequisite:TMKT601

MBA Prerequisite: Successfully complete 4 units from the first two terms including TMKT601

This unit deals with key international marketing concepts, analytical methods and decision tools necessary for understanding the dynamic nature of international marketing situations facing different organisations, and to make international marketing decisions to deal with such international marketing situations. The unit's objective is to enable students to develop a deep theoretical understanding of international marketing concepts, acquire knowledge and techniques to deal with the various international marketing challenges, and develop meaningful solutions to overcome such challenges. 
The unit offers students an in-depth approach to analysing international marketing situations, to formulating international marketing recommendations, and to presenting and defending one’s international marketing recommendations via both oral and written communications.