chinese australia
TMKT403 Integrated Marketing Communications
 Campus:  Australian Technology Park, Eveleigh, NSW 2015
 Units of Credit:  6
 Prerequisite or Corequisite:  Prerequisites: TMKT601
 EFTSL*:  0.125
 Indicative Contact Hours per Week:  3
 Tuition Fee  See Tuition Fee Schedule
 Application Date:  See Key Dates
 Unit Overview:

Effective brand management is at the centre of understanding and satisfying customers’ needs and wants. In a world of increasingly globalised products and services, developing and maintaining strong brand identity and equity is arguably more important as a factor in organisations’ competitive advantage than ever before. 

This unit explores the role of brand and product/service management in the context of planning and implementing marketing strategies and is intended to develop students’ critical appreciation of the inherent challenges contemporary firms encounter in creating and maintaining brand equity.

 *EFTSL = Equivalent full-time study load