Graduate Diploma of Marketing CRICOS 0100486 Program Overview The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets. Key learning outcomes of this course are: Advanced level of knowledge of theory, practice and current developments in marketing An understanding of key business disciplines Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving Critical awareness of contemporary debates and emerging thinking and technologies of marketing Application of marketing to a broad range of social and business contexts Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges Duration One year full-time or longer part-time Delivery Site On campus (Eveleigh NSW 2015) Application date Refer to key dates Entry Requirements An Australian bachelor's degree (or equivalent qualification, including an overseas qualification) Completion of a graduate certificate in any field, or Completion of IMC's Postgraduate Preparation Program Eight years' relevant work experience. English Language Requirements Please refer to English Language Requirements Credit arrangement Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details. Course Structure This course contains 8 core subjects in related fields. Semester 1 Core Units TMKT601 Marketing Management TMGT602 Individual, Group and Organisational Behaviour TACC602 Accounting for Business TECO602 Economic Environment of Business Exit with a Graduate Certificate in Business Semester 2 Core Units TMKT602* Buyer Behaviour TSTA601 Business Research Methods TMKT603* International Marketing Management TMKT604* Integrated Marketing Communications To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit) *Prerequisite/Co-requisite Requirements Career Options This is a one-year course designed to provide a comprehensive learning program for both international and domestic students seeking to work in the marketing field across a wide range of industries The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management, digital marketing and market consulting at a senior level.