Graduate Diploma of Marketing

PROGRAM OVERVIEW

The course is designed to expose students to the key foundation, technical and specialised units which are relevant to the professional marketing manager. The course will cover the application of marketing to a wide range of business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets.

Key learning outcomes of this course are:

Advanced level of knowledge of theory, practice and current developments in marketing
An understanding of key business disciplines
Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
Critical awareness of contemporary debates and emerging thinking and technologies of marketing
Application of marketing to a broad range of social and business contexts
Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges

DURATION

1 year full-time or 2 years part-time

International students are required to maintain a full-time study load on campus basis

DELIVERY SITE

South Eveleigh NSW

APPLICATION DATE

Refer to key dates

ENTRY REQUIREMENTS

An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
Completion of a graduate certificate or graduate diploma in any field, or
Completion of IMC's Postgraduate Preparation Program
Eight years' relevant work experience

Find out if your overseas qualification is recognised and meets the Entry Requirements.

ENGLISH LANGUAGE REQUIREMENTS

IELTS of 6.0 overall with minimum 5.5 in each band, or equivalent

CREDIT ARRANGEMENT

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

COURSE STRUCTURE

This course contains 8 core subjects in related fields.

Term 1 Core Subjects

Exit with a Graduate Certificate in Business

Term 2 Core Subjects

TMKT602 Buyer Behaviour *
TSTA601 Business Research Methods
TMKT604 Integrated Marketing Communications *
Elective

Exit with a Graduate Diploma in Marketing

Electives (select one)

To qualify for the award of Graduate Diploma of Marketing and Relations, a student must complete an aggregate of 8 core subjects (48 units of credit)

* Prerequisite/Co-requisite Requirements

ASSESSMENT METHODS

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.

PATHWAY TO EMPLOYMENT / FURTHER STUDY

This is a one-year course designed to provide a comprehensive learning program for both international and domestic students seeking to work in the marketing field across a wide range of industries

The course can lead to a professional career as a marketing manager or for executives whose responsibilities involve marketing including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management, digital marketing and market consulting at a senior level.

Graduate Diploma of Marketing CRICOS: 0100486