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Note: The course Master of Marketing and Public Relations (MMPR, CRICOS Code: 080012M) is being phased out and will not be accepting new applicants.
Please refer to the new course Master of Marketing (CRICOS Code: 0100487) which will be offered from Semester 2 2019.

PROGRAM OVERVIEW

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice.

Key learning outcomes of this course are:

  • Advanced level of knowledge of theory, practice and current developments in marketing
  • An understanding of key business disciplines
  • Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
  • Critical awareness of contemporary debates and emerging thinking and technologies of marketing
  • Application of marketing to a broad range of social and business contexts
  • Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
  • Completion of a major, high level consulting project

DURATION

1.5 year full-time or 3 years part-time

International students are required to maintain a full-time study load on campus basis

DELIVERY SITE

South Eveleigh NSW

APPLICATION DATE

Refer to key dates

ENTRY REQUIREMENTS

  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program

Find out if your overseas qualification is recognised and meets the Entry Requirements.

ENGLISH LANGUAGE REQUIREMENTS

IELTS Academic A minimum overall score of 6.0 with no individual band less than 5.5.

CREDIT ARRANGEMENT

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

COURSE STRUCTURE

This course contains 12 core subjects in related fields.

Term 1 Core Subjects

Exit with a Graduate Certificate in Business


Term 2 Core Subjects

Exit with a Graduate Diploma of Marketing


Term 3 Core Subjects

Exit with a Master of Marketing


To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)

* Prerequisite/Co-requisite Requirements

ASSESSMENT METHODS

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.

PATHWAY TO EMPLOYMENT / FURTHER STUDY

This is a one and a half year course designed to provide a comprehensive learning program for both international and domestic students seeking to work at a high level in the marketing field across a wide range of industries.

The course can lead to a professional career as a senior marketing manager/marketing director or for executives whose responsibilities involve marketing including sales manager, events manager, advertising and promotions manager, marketing communications, market research and analysis, customer relations management, digital marketing and marketing consulting at a senior level.