Master of Marketing CRICOS: 0100487

PROGRAM OVERVIEW

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice.

Key learning outcomes of this course are:

• Advanced level of knowledge of theory, practice and current developments in marketing
• An understanding of key business disciplines
• Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
• Critical awareness of contemporary debates and emerging thinking and technologies of marketing
• Application of marketing to a broad range of social and business contexts
• Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
• Completion of a major, high level consulting project

DURATION

2 years full-time or 4 years part-time

International students are required to maintain a full-time study load on campus basis

DELIVERY SITE

South Eveleigh NSW

APPLICATION DATE

Refer to key dates

ENTRY REQUIREMENTS

• An Australian bachelor's degree (or equivalent qualification, including an overseas qualification)
• Completion of a graduate certificate or graduate diploma in any field, or
• Completion of IMC's Postgraduate Preparation Program

Find out if your overseas qualification is recognised and meets the Entry Requirements.

ENGLISH LANGUAGE REQUIREMENTS

IELTS Academic A minimum overall score of 6.0 with no individual band less than 5.5.

CREDIT ARRANGEMENT

Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedure for further details.

COURSE STRUCTURE

This course contains 12 core subjects in related fields.

Term 1 Core Subjects

• TMKT601 Marketing Management
• TACC602 Accounting for Business
• TECO603 Economic Environment of Business 

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Term 2 Core Subjects

• TMGT602 Individual, Group and Organisational Behaviour
• TMKT602 Buyer Behaviour *
• TSTA601 Business Research Methods 

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Term 3 Core Subjects

• TBUS610 E-Business Strategies
• TMKT603 International Marketing Management *
• TMKT604 Integrated Marketing Communications *

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Term 4 Core Subjects

• TMKT605 Reputation and Brand Management *
• TMKT606 Strategic Marketing *
• TBUS620 Business Strategy Capstone *

Exit with a Master of Marketing

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  To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)

* Prerequisite/Co-requisite Requirements

This course is offered in nested suites with Graduate Certificate in Business and Graduate Diploma of Marketing. This means that, should you need to, you can exit after the required four units with a graduate certificate, after eight units with a graduate diploma, or complete all 12 units and graduate with Master of Marketing.

ASSESSMENT METHODS

Assessment methods are designed to encourage learning, provide feedback and measure achievement of unit learning outcomes. Forms of assessment vary among units and include research reports, projects, essays, group work, presentations, problem solving and case studies as well as tests, quizzes and examinations. Students may be required to complete assessment tasks alone or in groups to encourage development of generic skills. Assessments generally require a written submission but may include an oral presentation. In capstone units, assessments may include industry engagement and an extensive report.

PATHWAY TO EMPLOYMENT / FURTHER STUDY

This course is designed to provide a comprehensive learning program for both international and domestic students seeking to work at a high level in the marketing field across a wide range of industries.

The course can lead to a professional career as a senior marketing manager/marketing director or for executives whose responsibilities involve marketing including sales manager, events manager, advertising and promotions manager, marketing communications, market research and analysis, customer relations management, digital marketing and marketing consulting at a senior level.