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Master of Marketing

The course Master of Marketing and Public Relations (MMPR, CRICOS Code: 080012M) is being phased out and will not continue to accept new applicants. Please refer to the new course Master of Marketing (CRICOS Code: 0100487) which will be offered since Semester 2 2019.
CRICOS 0100487
Program Overview

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice. Key learning outcomes of this course are:

  • Advanced level of knowledge of theory, practice and current developments in marketing
  • An understanding of key business disciplines
  • Proficiency in research methods related to marketing and the ability to identify and use appropriate methods for research and problem solving
  • Critical awareness of contemporary debates and emerging thinking and technologies of marketing
  • Application of marketing to a broad range of social and business contexts
  • Ability to apply critical, analytical and problem-solving skills to the solution of contemporary marketing challenges
  • Completion of a major, high level consulting project
Duration One and a half years full-time or longer part-time
Delivery Site On campus (Eveleigh NSW 2015)
Application date Refer to key dates
Entry Requirements
  • An Australian bachelor's degree (or equivalent qualification, including an overseas qualification),
  • Completion of a graduate certificate or graduate diploma in any field, or
  • Completion of IMC's Postgraduate Preparation Program
English Language Requirements Please refer to English Language Requirements
Credit arrangement Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedurefor further details. 
Course Structure

This course contains 12 core subjects in marketing and related fields.

Semester 1 Core Units

TMKT601 Marketing Management

TMGT602 Individual, Group & Organisational Behaviour

TACC602 Accounting for Business

TECO602 Economics of the Business Environment

Exit with a Graduate Certificate in Business

Semester 2 Core Units

TMKT602* Buyer Behaviour

TSTA601 Business Research Methods

TMKT603* International Marketing Management

TMKT604* Integrated Marketing Communications

Exit with a Graduate Diploma of Marketing

Semester 3 Core Units

TBUS610 Electronic Commerce Strategies

TMKT605* Reputation & Brand Management

TMKT606* Strategic Marketing

TBUS620* Business Strategy Capstone

Exit with a Master of Marketing

To qualify for the degree of Master of Marketing, a student must complete an aggregate of 12 core subjects (72 units of credit)

*Prerequisite/ Co-requisite Requirements

Career Options This is a one and a half -year course designed to provide a comprehensive learning program for both international and domestic students seeking to work at a high level in the marketing field across a wide range of industries.
The course can lead to a professional career as a senior marketing manager/marketing director or for executives whose responsibilities involve marketing including sales manager, events manager, advertising and promotions manager, marketing communications, market research and analysis, customer relations management, digital marketing and marketing consulting at a senior level.