Master of Marketing and Public Relations Notes: > This course is being phased out and will not continue to accept new applicants. > Please refer to the new course Master of Marketing (CRICOS Code: 0100487) which will be offered from Semester 2 2019. CRICOS 080012M Program Overview This course will provide students with an international perspective on a variety of areas including marketing, HR, finance, PR, communications and international trade and investment. On completion,you will be able to perform in management positions in international business. To graduate with the master of marketing and PR you must complete 12 subjects. To maintain flexibility our Master of Marketing and Public Relations offers nested qualifications - if students enroll but do not complete the entire degree, upon completion of the specified number of subjects, they may exit with a lower qualification. Duration 1.5 years full-time or part-time equivalent Delivery Site On campus (Eveleigh NSW 2015) Application date Refer to key dates Entry Requirements Australian Bachelor Degree or equivalent English Language Requirements Please refer to English Language Requirements Credit arrangement Recognition of Prior Learning (RPL) is available and will be assessed in accordance with IMC's RPL policy and procedure. Please refer to the Application for Recognition of Prior Learning and the RPL policy and procedurefor further details. Course Structure This course contains 12 core subjects in marketing and public relations and related fields. Semester 1 Core Units TMKT601 Marketing Management TMGT600 Human Resource Management TACC602 Accounting for Business TFIN601 Business Finance Exit with a Graduate Certificate in Business Management Semester 2 Core Units TMKT603* International Marketing Management TPRS401 Public Relation Theories and Applications TMKT604* Integrated Marketing Communications TPRS402 Public Relation Management: Processes, Strategies and Tactics Exit with a Graduate Diploma of Marketing and Public Relations Semester 3 Core Units TMGT503* Issues and Crisis Management TPRS503* Public Relations Writing and Media Techniques TPRS504* Corporate Communication and Public Relations TBUS620* Business Strategy Capstone Exit with a Master of Marketing and Public Relations To qualify for the degree of Master of Marketing and Public Relations, a student must complete an aggregate of 12 core subjects (72 units of credit) *Pre-requisite/Co-requisite requirements Career Options This degree will lead to careers in many areas, including: sales manager, events manager, advertising and promotions manager, public relations, market research and analysis, customer relations management and market consulting at a senior level.